Collection
MANIFESTO
Smith isn’t just a name. It’s a vibe. A calling. A craft.
Blacksmiths forged the blades that shaped empires.
Wordsmiths spun letters into magic and meaning.
Even John Smith — the most “could-be-anyone” name on earth — scored his own Disney movie.
Smiths make things happen.
They don’t fuss. They don’t waste time. And they definitely don’t clutter the world with stuff nobody needs.
Which brings us to skincare.
Let’s be real: the beauty aisle is bursting at the seams. It’s dripping in serums that promise to rewind the clock and creams infused with the rare tears of a $20 superfruit. At some point, washing your face got more complicated than doing your taxes.
It’s mostly smoke and mirrors — brands recycling the same formulas, slapping on a trendy buzzword, and pretending it’s groundbreaking.
FROM LA X SMITH isn’t here for that.
We exist for the same reason all Smiths do: because they’re needed. Because your skin deserves something straightforward, effective, and beautifully uncomplicated — not just something designed to sell.
No twelve-step rituals. No “activated” hype. No fluff.
Just skincare that gets sh*t done.
Hope you’re as obsessed with our products as we are — and that they earn a spot in your daily ritual.
Yours in good skin,
FROM LA
X SMITH
